How Long Should a LinkedIn Bio Be?

LinkedIn's About section allows up to 2,600 characters, but readers rarely scroll through that much. Aim for 100-300 words ( roughly 700-1,800 characters). The first 2-3 lines are crucial—they appear in search previews. Hook readers early, then expand with details. Too short (1-2 sentences) can feel incomplete; too long can lose people. Test what gets engagement. Many successful bios are 150-250 words with a clear structure: hook, credentials, passion, CTA.