How to Write a Bio for Instagram Business?

An Instagram business bio has 150 characters max, so every word counts. Lead with who you help and what you do in one line. Use line breaks to make it scannable. Include a relevant emoji or two for personality. Add a clear call-to-action—link in bio, DM for inquiries, or a link to your store. Use hashtags sparingly if at all; they can clutter the bio. The best Instagram bios instantly answer: What do you do? Who is it for? Why should they follow?