What Makes a Good Instagram Bio?

A good Instagram bio is clear, concise, and on-brand. With 150 characters, you need: who you are or what you do, a hook or differentiator, and often a CTA (link in bio, DM to inquire). Line breaks improve readability. One or two emojis can add personality. Avoid stuffing keywords—Instagram bios aren't heavily SEO-weighted. The best bios make someone want to follow or click before they've seen a single post. For businesses, clarity beats cleverness.